Launching Sergio Tacchini's eCommerce Operations

Learn how Sergio Tacchini, a global apparel brand, successfully established their eCommerce operations in the US with a customized Shopify Plus setup and seamless integrations.

"The Digital 8 partnership in launching our eCommerce operations has been invaluable. The integrations and setup made our backoffice much more efficient."

Jino
Brand President

Sergio Tacchini is a renowned name in the apparel industry, known for its stylish and high-quality clothing. As they ventured into the US market, they recognized the need for a robust eCommerce platform to reach their customers effectively. Our team was brought on board to assist with the setup, configuration, and customization of their Shopify Plus instance.

The project began with a thorough analysis of Sergio Tacchini's requirements, focusing on creating a user-friendly online shopping experience. We implemented complex logic for geolocation and multiple languages, ensuring that customers could easily navigate the site in their preferred language and receive tailored content based on their location.

In addition to the storefront setup, we integrated their Shopify Plus platform with their NetSuite backend, allowing for efficient order and inventory management across multiple warehouse locations. This integration was crucial for maintaining accurate stock levels and ensuring timely order fulfillment.

Google Shopping Ads Setup

To enhance their visibility in the competitive eCommerce landscape, we also set up Google Shopping ads specifically targeting the US market. This advertising strategy was designed to attract potential customers and drive traffic to their newly launched online store.

Throughout the process, we provided comprehensive training and support to the Sergio Tacchini team, empowering them to manage their eCommerce operations effectively. Our collaborative approach ensured that they were well-equipped to handle their new online presence.

Results and Future Prospects

Since launching their eCommerce operations, Sergio Tacchini has experienced a significant increase in online engagement and sales. The combination of a well-structured Shopify Plus platform and targeted advertising has positioned them for success in the US market.

Sergio Tacchini's commitment to quality and customer satisfaction is now reflected in their online presence, making them a strong contender in the apparel industry. This project underscores the importance of a strategic digital approach in establishing a successful eCommerce brand.

Curious to hear more? Contact us today!

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