Captivate Content is a creative marketing agency that specializes in helping corporations repurpose their corporate content from events, webinars, interviews, and other content-rich sources. Recognizing the need for a modern online presence, they engaged our team to migrate their website to Webflow, allowing for a more dynamic and visually appealing platform that effectively communicates their value to corporate clients.

The project began with a comprehensive analysis of Captivate Content's existing website and marketing strategies. We collaborated closely with their team to design a custom Webflow site that not only showcased their services but also highlighted their expertise in content repurposing. This included creating engaging layouts and integrating essential features that enhance user experience.

In addition to the website migration, we developed a targeted LinkedIn ads program aimed at increasing brand awareness among Fortune 500 companies. This involved crafting tailored ad content that resonates with their target audience and reflects Captivate Content's unique offerings. We also provided guidance on optimizing their LinkedIn presence to ensure a cohesive brand message across all platforms.

Marketing Strategies

To further support their growth, we implemented a disciplined approach to their LinkedIn advertising efforts. This included scheduled posts and engagement tactics designed to build their online community and attract potential corporate clients.

Results and Future Prospects

Since the website migration and the launch of the LinkedIn ads program, Captivate Content has experienced a notable increase in brand visibility and client engagement. The combination of a well-structured website and strategic marketing initiatives has positioned them as a leader in the content marketing space.

Captivate Content's commitment to innovation and excellence is now more evident than ever, making them a go-to resource for corporations seeking impactful content solutions. This project highlights the importance of a strategic digital approach in establishing a successful brand.