Migrating ButtKicker's eCommerce Store

Explore how ButtKicker, a leader in haptic devices for home entertainment and video games, successfully migrated their eCommerce store from BigCommerce to Shopify, enhancing the customer shopping experience.

"The migration to Shopify has transformed our online presence. The new shopping experience is fantastic, and the support from Digital 8 was exceptional!"

Stephen
CTO

ButtKicker is a pioneering company specializing in haptic devices that elevate the home entertainment and gaming experience. As they sought to improve their online sales platform, they recognized the need for a more robust and user-friendly eCommerce solution. Our team was engaged to facilitate the migration of their store from BigCommerce to Shopify, ensuring a seamless transition and an optimized shopping experience for their customers.

The project commenced with a comprehensive analysis of ButtKicker's existing eCommerce setup and customer journey. We collaborated closely with their team to design a new, conversion-optimized shopping experience that would not only attract new customers but also enhance the overall satisfaction of existing ones. This included the creation of all new photo and video assets that showcased their innovative products in action.

In addition to the migration, we developed user guides and customer service materials to support their clientele effectively. These resources were designed to empower customers to make the most of their ButtKicker products, ensuring they had all the information needed for a satisfying experience.

Expanding Sales Channels

To further boost their sales potential, we also set up a new brand store on Amazon. This strategic move allowed ButtKicker to tap into a broader audience and utilize that sales channel for new, incremental sales. The integration of their Shopify store with Amazon was executed flawlessly, providing customers with a consistent and reliable shopping experience across platforms.

Results and Future Prospects

Since the migration and the launch of their new eCommerce site, ButtKicker has experienced a significant increase in online engagement and sales. The combination of a well-structured Shopify platform and effective marketing strategies has positioned them for continued success in the haptic device market.

ButtKicker's commitment to innovation and customer satisfaction is now more evident than ever, making them a leading choice for consumers seeking immersive entertainment experiences. This project highlights the importance of a strategic digital approach in establishing a successful eCommerce brand.

Curious to hear more? Contact us today!

"The customer-centric redesign of our eCommerce website allowed us to differentiate from our competition. The intelligent marketing allowed us to capitalize on opportunities while being mindful with our ad spend."

Ken
Founder & CEO
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